During her first visit to China in 2000, Valérie Hoeks was fascinated by the energy of the country and its people. Their resourcefulness and tenacity motivated Valérie to complete her Sinology Masters and spend the next twenty years gaining valuable experience in the Chinese business world. She has more than 20 years of experience in promoting China-EU strategic cooperation in various fields such as high-tech, chemical, energy, agriculture, and food industries. She provides strategic advice to multinational management teams, coordinates and promotes cross-cultural teamwork, and helps address the challenges of complex China-EU business cooperation.